About NORS

The Bilingual Data Collection Professionals.



Over the years, NORS Surveys has earned a reputation across the country as a premier multicultural data collection agency offering a complete line of bilingual services at competitive prices. NORS Surveys is dedicated to quality research support. Our PRC-certified management staff each has extensive experience in marketing and opinion research. Count on us to deliver your project efficiently, accurately, and on-budget.

NORS Surveys is large enough to handle your volume and scheduling demands, yet small enough to provide unparalleled direct project management with attention to detail. Whether via email, office line, or cell phone, you can rest assured that we are always available for you.

End User


Our Staff

What we strive

Daniel has served as a Research Associate, Project Manager, Field Director and Focus Group Moderator throughout the last 30 years. Daniel founded National Opinion Research Services, now NORS Surveys, in 1991.

Daniel is a Past President of the Florida Chapter of the Marketing Research Association, and served on its Board of Directors. Daniel has also served on several industry national association task forces and committees. He has been a member of the American Association for Public Opinion Research, American Marketing Association, Marketing Research Association (Insights Association), Council of American Survey Research Organizations, and Council for Marketing and Opinion Research. He is certified “Expert” by the Insights Association’s Professional Research Consultant certification program.

Daniel has presented seminars and lectures to local and national audiences on data collection techniques among Spanish-language and bilingual research audiences. He has also lectured on Research Methodologies to Sociology students at Florida International University and to Advertising majors at the University of Miami. Daniel served on the Board of Advisors of the College of Arts and Sciences at Florida International University where he received his BAS in Sociology and Anthropology.

NORS Surveys / National Opinion Research Services has been considered one of the premiere bilingual data collection companies in the country for many years.

Luis F. Montenegro, Jr. has over 24 years of experience in the marketing research and opinion polling industry, as well as in business management. He has assisted companies and candidates in obtaining a clear picture of their brand and position through his research experience. Luis manages project operations at NORS Surveys. He is also an adjunct faculty member at Miami Dade College and Florida International University.

Luis is currently a doctoral student at Northcentral University, where he is working towards a Doctorate in Business Administration. He received his Master’s degree in Business Administration from Barry University’s Andreas School of Business and from Florida International University he received his Bachelor’s in Business Administration. He is also certified “Expert” by the Insights Association’s (MRA) Professional Research Consultant certification program.

Luis is a member of the Insights Association and American Association for Public Opinion Research and served on the Board of Directors for the MRA Florida Chapter.

Kevin Montero is an information technology professional, market research programmer, and application developer and serves as the I.T. Manager, Lead Programmer, and Communications designer at NORS. Kevin was born and raised in Miami, Florida, is fluent in English and Spanish.

Kevin enrolled in the computer science program at Florida International University where he earned his bachelor’s degree in 2002. While working towards his degree, Kevin obtained an interviewer position at National Opinion Research Services.

Within a couple of years, the Programmer / IT Manager position became available and was offered to Kevin which he quickly accepted and still holds. His daily activities include programming CATI scripts, general quality control of collected data, as well as the setup and maintenance of all software and hardware in use on the corporate network.

Kevin has certifications in Microsoft MCP, CompTIA A+, and CompTIA Network+.

During his time in this position Kevin has also developed and maintained corporate applications used on a daily basis in charge of time-clock management, payroll, project-bidding, and invoicing. In his spare time, Kevin enjoys challenging his programming ingenuity, and recently completed development of a cutting-edge web survey platform.

Gene Lobaina has been a computer programmer and data analyst at NORS Surveys for over 20 years. He received his bachelor’s degree in Information Systems from Florida International University. Born and raised in Miami, Gene is fully bilingual being fluent in both English and Spanish.

As part of our evening shift, Gene is on-site to make any CATI script changes required. Gene works in conjunction with management and clients to ensure that project quotas are implemented, and any adjustments necessary are made in order to meet deadlines. His daily duties also include sending data files and reports to clients at the end of the shift, as well as checking the validity of data collected and addressing any irregularities that stand out. Additionally, Gene is responsible for quality-control, translation, and coding of open-ended answers all while ensuring these are up to market research quality standards at all times.

Carlos Mendoza is the call-center’s lead supervisor. He graduated from Florida International University, where he studied Information Technology and Business Management. As lead supervisor, his main objective is that everyone, supervisors and interviewers alike, are well prepared for the shift’s projects. Carlos is dedicated to ensuring a quality interviewing environment by scheduling one-on-one trainings as well as listening in on interviewer calls. Carlos routinely conducts project briefings, client monitoring sessions and general project reporting. Carlos is fully fluent in English and Spanish.