Since 1990

What we do better

Expertise and Methodologies

NORS-METRO has extensive data collection experience in the following areas:

• Local Issues
• Membership Surveys
• Political and Opinion Polling
• Litigation Support
• Employee Surveys
• Customer Satisfaction
• Feasibility Studies
• Public Initiatives
• Product Testing

Capabilities

• Telephone (CATI)
• Computer-aided Web Interviews
• Text-to-Web
• CATI to CAWI – telephone recruited to web participation
• Computer-assisted personal interviewing (CAPI)
• Web-based online studies (programming, hosting, & table production)
• Hybrid combination of multiple data collection platforms
• Location interviewing (events, festivals, sports venue, concerts, etc.) interviewers are spot supervised for proficiency, demeanor and appearance.

Data Processing Services

A successful research campaign would not be complete without an accurate and detailed analysis of the survey data collected. NORS-METRO understands that the value placed on data processing by our clients is paramount to providing confident results back to theirs, and guarantees that all work is completed to the highest level of precision. Our processors have extensive experience and the know-how required to deliver your results quickly, accurately, and exact to your banner plan specifications.

NORS-METRO uses advanced tabulation software to convert your data into detailed tables of results including:

• Full frequencies and data scans
• Crosstabs
• Data weighting (single and multiple variables)
• Means
• Standard deviation
• Significance testing and t-tests (at varying confidence levels)

In addition to tabulation services, our team of experts can provide a full range of data services including:

• Data entry
• Data format conversion
• Data cleansing
• Coding, editing, and translation of verbatim responses

Our data processors begin working on your results once the first batch of surveys is collected, allowing us to provide you with interim results throughout the data collection process. Upon completion of all data collection and coding, the final report is recompiled and quickly delivered for your final review. Report writing services are also available upon request.

Who we are

Over the years, NORS-METRO has earned a reputation across the country as a premier multicultural data collection agency offering a complete line of bilingual services at competitive prices. NORS-METRO is dedicated to quality research support. Our PRC-certified management staff each has extensive experience in marketing and opinion research. Count on us to deliver your project efficiently, accurately, and on-budget.

NORS-METRO is large enough to handle your volume and scheduling demands, yet small enough to provide unparalleled direct project management with attention to detail. Whether via email, office line, or cell phone, you can rest assured that we are always available for you.

The combination of well-trained interviewers and staff, qualified respondents, as well as the consistent attention and support required to ensure a successful project guarantees timely, actionable data that you can use with confidence.

NORS-METRO is different.
Let us show you how this difference makes us better.

Our Staff

Luis Montenegro Jr.

Luis F. Montenegro, Jr. has over 30 years of experience in the marketing research and opinion polling industry, as well as in business management. He has assisted companies and candidates in obtaining a clear picture of their brand and position through his research experience. Luis manages project operations at NORS-METRO. He is also an adjunct faculty member at Miami Dade College and Florida International University.

Luis is currently a doctoral student at Northcentral University, where he is working towards a Doctorate in Business Administration. He received his Master’s degree in Business Administration from Barry University’s Andreas School of Business and from Florida International University he received his Bachelor’s in Business Administration. He is also certified “Expert” by the Insights Association’s (MRA) Professional Research Consultant certification program.

Luis is a member of the Insights Association and American Association for Public Opinion Research and served on the Board of Directors for the MRA Florida Chapter.

Kevin Montero

Kevin Montero is an information technology professional, market research programmer, and application developer and serves as the I.T. Manager, Lead Programmer, and Communications designer at NORS-METRO. Kevin was born and raised in Miami, Florida, is fluent in English and Spanish.

Kevin enrolled in the computer science program at Florida International University where he earned his bachelor’s degree in 2002. While working towards his degree, Kevin obtained an interviewer position at National Opinion Research Services.

Within a couple of years, the Programmer / IT Manager position became available and was offered to Kevin which he quickly accepted and still holds. His daily activities include programming CATI scripts, general quality control of collected data, as well as the setup and maintenance of all software and hardware in use on the corporate network.

Kevin has certifications in Microsoft MCP, CompTIA A+, and CompTIA Network+.

During his time in this position Kevin has also developed and maintained corporate applications used on a daily basis in charge of time-clock management, payroll, project-bidding, and invoicing. In his spare time, Kevin enjoys challenging his programming ingenuity, and recently completed development of a cutting-edge web survey platform.

Gene Lobaina

Gene Lobaina has been a computer programmer and data analyst at NORS-METRO for over 30 years. He received his bachelor’s degree in Information Systems from Florida International University. Born and raised in Miami, Gene is fully bilingual being fluent in both English and Spanish.

As part of our evening shift, Gene is on-site to make any CATI script changes required. Gene works in conjunction with management and clients to ensure that project quotas are implemented, and any adjustments necessary are made in order to meet deadlines. His daily duties also include sending data files and reports to clients at the end of the shift, as well as checking the validity of data collected and addressing any irregularities that stand out. Additionally, Gene is responsible for quality-control, translation, and coding of open-ended answers all while ensuring these are up to market research quality standards at all times.

Carlos Mendoza

Carlos Mendoza is the call-center’s lead supervisor. He graduated from Florida International University, where he studied Information Technology and Business Management. As lead supervisor, his main objective is that everyone, supervisors and interviewers alike, are well prepared for the shift’s projects. Carlos is dedicated to ensuring a quality interviewing environment by scheduling one-on-one trainings as well as listening in on interviewer calls. Carlos routinely conducts project briefings, client monitoring sessions and general project reporting. Carlos is fully fluent in English and Spanish.

Call Center

NORS-METRO is fully-equipped for predictive and preview dialing, and can seamlessly switch to hand-dialing of cell phones in order to fully adhere to TCPA guidelines. Additionally, we can remotely interface directly with your interviewing platform allowing us to collect data on your behalf, and perfectly within your specifications. Our networking capabilities include a dedicated synchronous fibre connection to the internet. Our connection is routed using QoS mapping which prioritizes voice traffic for crystal-clear VOIP communications, and ensures a smooth and reliable interview flow.

Quality Control Standards

NORS-METRO uses total quality management techniques to ensure quality control in all phases of data collection. These consist of but are not limited to:

• All interviewers participate in the Insights Association Interviewer Training.
• All telephone interviewing is conducted from central telephone facilities and is supervised by well-trained, on-site, experienced permanent staff.
• At least 10% of all surveys are validated.
• Surveys are electronically time tracked for validation purposes.
• Program as well as routine, strict NORS-METRO in-house training.
• Interviewers are constantly monitored for survey administration efficiency and validity.
• Interviewer to supervisor ratio never exceeds 9 to 1.
• All surveys and screeners are edited for completeness and precision.

Software Technology

NORS-METRO uses proprietary interviewing and call management software for conducting surveys. Features include,but are not limited to:

• Advanced characteristics that allow for multiple choice and rotation-within-rotation questionnaire capabilities.
• Data in standard formats such as: SPSS, Excel, ASCII; as well as nonstandard formats such as column binary and dBase.
• On-the-spot simultaneous project updates and marginal runs.
• Telephone samples are cleaned to remove duplicates and are maintained so that at all times there is an exact count of “dead” vs. “live” numbers.
• Calls are auto-dialed to assure accuracy.
• Intervals between callbacks for no answer, busy, answering machine, etc.
• Calls are custom set on individual project basis based on specific client needs.
• Callbacks are assigned appointment times.
• Frequency of calls is custom assigned to each project.

Recruiting Services

NORS has earned a reputation for recruitment excellence. There is no recruit too large or too small for NORS recruiters. Our extensive database has been meticulously developed for over 30 years and can provide you and your project managers with a diverse selection of consumers and professionals. We can handle even the most demanding, low incidence recruitment specifications.

NORS recruits for large group music tests and quant/qual panels, mock juries, CLTs, product placements, traditional focus groups, pre-recruited online interviews and focus groups, small groups, IDIs, in-home and shop-along interviews, and pre-recruited telephone interviews. We professionally recruit ethnic and non-ethnic consumers and professionals, tech specialists, patients, and potential respondents from many walks of life.

NORS will also assist you in placing your study, small or large, in the very best venue possible as well as assist you in locating and securing top-notch recruitment throughout the US and Latin America.

If you're looking for reliable, proven recruitment and an efficient, friendly staff just call NORS.

Government Contracts

NORS-METRO is a registered government contractor and has worked on several projects for the United States Broadcasting Board of Governors.

• DUNS Number: 034519745
• CAGE Code: 6ZAY0
• NAICS Codes: 541910, 541613, 541720

NORS-METRO is a registered Miami-Dade County certified small business for goods and services.

Contact us

(800) 989-4600
14790 N Kendall Drive
#960428
Miami, FL 33296

Would you like more information about NORS-METRO services or would you like to request a quote? If so, please fill out the contact form below and we will be in touch within 24-hours. Or, feel free to call us with your inquiry. Thank you and we look forward to speaking soon!

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